Beauty & Skincare · Top 10 this week
Ranked by sales velocity · last 7 days#1
Glass-skin serum drops
GMV$182KUnits6.1KCVR4.8%AOV$29
Why it works
Hook is a 2-second before/after on bare skin — zero intro, the transformation IS the first frame.
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#2
Heatless curl set
GMV$140KUnits9.0KCVR5.6%AOV$16
Why it works
POV 'I slept in these' — relatable problem, payoff at 0:03, creator looks like the buyer.
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#3
Lip oil duo
GMV$121KUnits7.7KCVR6.1%AOV$18
Why it works
ASMR swatch + glossy macro; the texture sells before a word is spoken.
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#4
Cooling eye gel
GMV$98KUnits4.2KCVR4.1%AOV$23
Why it works
'Tired-mom' hook names the exact moment of use — buyer sees themselves instantly.
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#5
Scalp scrub brush
GMV$87KUnits5.5KCVR5.0%AOV$15
Why it works
Oddly-satisfying demo loops; watch-time carries it into the algorithm.
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#6
Vitamin-C powder
GMV$76KUnits3.1KCVR3.6%AOV$25
Why it works
'Why your serum stopped working' — myth-bust hook earns the explainer.
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#7
Press-on nail kit
GMV$69KUnits6.8KCVR6.4%AOV$11
Why it works
Salon-vs-this price reveal at 0:02; the comparison is the whole pitch.
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#8
Jade gua sha set
GMV$54KUnits3.6KCVR4.4%AOV$15
Why it works
Slow ritual framing reads premium; gifting angle widens the buyer.
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#9
Tinted SPF stick
GMV$48KUnits2.9KCVR3.9%AOV$17
Why it works
'Reapply over makeup' solves the one objection that kills SPF sales.
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#10
Overnight lip mask
GMV$41KUnits3.0KCVR4.2%AOV$14
Why it works
Cozy night-routine setting; the vibe does the conversion.
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